![]() Today, I’m excited to share that I’m teaming up with the First Round Review team on a new series dedicated to telling more of these stories. (Check out the post on validating startup ideas that I shared earlier this year in Lenny’s Newsletter or a few of the In Depth podcast episodes I’ve guest hosted on the topic.) ![]() So I’ve spent the better part of this year interviewing founders who’ve already cleared this hurdle to help inform the journey for earlier-stage founders. I’ve seen the quest for product-market fit take on more urgency lately, as follow-on funding becomes more difficult to secure and the pressure to hit stellar metrics has set in. Now, as a Partner at First Round, I spend my days helping founders tackle this very challenge. The recommendations that do exist either tend to be too rigid because they’re based on one person’s experience, or too broad to be actionable.įinding PMF has been a constant theme throughout my career, so I’ve experienced this journey firsthand - taking Gmail from beta to more than 200 million users as a PM and starting my own company, Cover, back in 2013. ![]() There’s certainly been an uptick in articles on the subject in recent years, yet surprisingly little truly useful information out there on the concrete steps it takes to find product-market fit. One founder’s journey to product-market fit may look totally different from another’s, and yet both paths could be completely valid - which can make it difficult to discern which lessons you can draw when you’re on the outside looking in. But the path to get there is deeply personal. I think of product-market fit as the transition moment you feel as a founder when you go from "pushing" your product on people to them "pulling" it out of your hands. It’s not a clear metric you can measure or a milestone you can easily check off your to-do list. Product-market fit is one of the most important, yet elusive, concepts in company building. Jackson shares more about what inspired the series in the opening note below, but if you want to dive right into our first interview with Airtable co-founder Andrew Ofstad, click here. Today on The Review, we're excited to launch a brand-new series on product-market fit, spearheaded by First Round partner Todd Jackson (former VP of Product at Dropbox, Product Director at Twitter, co-founder of Cover, and PM at Google and Facebook).
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